中国大陆 Web2.0时代语境下视觉传达发展研究

当前，视觉传达已成为商业、政治等广告宣传中绝对的主流形式，同时数字图像采集、编辑及合成技术的不断发展，传统的视觉传达方式持续被挑战、充实，将当代视觉传达设计外延推向扩展的方向，为视觉传达提供了更多的可能性。同时，在中国大陆 Web2.0藉由4G、5G 网络等移动互联基础设施建设的快速推进得到高速发展。移动互联网独特的技术与传播特征及视觉传播技术发展内外因结合，使这一语境下的视觉传达实践展现出大量新特性、新趋势。本文将结合中国大陆 Web2.0发展源流以及相关视觉传达案例，对这些特性与趋势进行研究。

At present, visual communication has become the absolute mainstream form in commercial, political and other advertising. At the same time, the continuous development of digital image acquisition, editing and synthesis technology, the traditional way of visual communication continues to be challenged and enriched, pushing the extension of contemporary visual communication design to the direction of expansion, providing more possibilities for visual communication. At the same time, in mainland China, Web2.0 has achieved rapid development through the rapid promotion of 4G, 5G network and other mobile Internet infrastructure construction. The unique technology and communication characteristics of mobile Internet and the combination of internal and external factors of the development of visual communication technology make the visual communication practice in this context show a large number of new characteristics and new trends. This paper will study these characteristics and trends in combination with the source and flow of Web2.0 development in mainland China and related visual communication cases.