新媒体时代公共图书馆全民阅读推广策略探究

随着新媒体时代的到来，尽管公共图书馆社会公共职能不变，而公共图书馆社会职能实现的承载工具与应用途径都有了显著改变。原公共图书馆全民阅读普及路径发生显著改变，具有新媒体交互式变化，新型接收终端特点的互联网信息发展模式，已经成为公共图书馆推行全民阅读推广工作的重要助手。而公共图书馆则是在这种推广方法发生显著转变的前提下，怎样才能适应时代发展的要求，扩大新媒体的开发能力，把握信息传播模式的新变化，由此建构了以自身能力拓展与要素开发为依托的全民阅读推广新模式，是当前时代公共图书馆应着重思考的一个问题。

With the advent of the new media era, although the social public functions of public libraries remain unchanged, the carrying tools and application paths for the realization of the social functions of public libraries have changed significantly. The original public library popularization path of reading for all has changed significantly, and the Internet information development mode with new media interactive changes and new receiving terminal characteristics has become an important assistant for public libraries to promote the work of reading for all. However, uunder the premise of this significant change in the promotion method, how to adapt to the requirements of the development of the times, expand the development capacity of new media, grasp the new changes in the mode of information dissemination, thus constructing a new model of national reading promotion based on the expansion of their own capacity and the development of elements, is a question that public libraries should focus on thinking in the current era.