茶叶包装年轻化风格探索与设计实践

随着生活质量的提升，人们的物质需要与精神需求也在不断的改变，而对于当下的消费市场上，出现茶叶包装创新力不足，没有与当下的审美风格相结合等问题。较多包装设计着重关注中老年群体审美，而忽略了年轻一代的消费人群。因此，本篇论文将会探讨如何改进更新茶叶的包装并且将茶叶与中国文化相结合，重新进行设计人群定位与设计需求定位，赋予其更多的精神文化内涵，从而提升茶叶包装整体的质感，以此来吸引更为年轻一代的消费人群。

With the improvement of the quality of life, people's material needs and spiritual needs are also changing, and in the current consumer market, there are problems such as the lack of innovation in tea packaging and the lack of combination with the current aesthetic style. More packaging designs focus on the aesthetics of the middle and old age groups, while ignoring the younger generation of consumers. Therefore, this paper will discuss how to improve and update the packaging of tea and combine tea with Chinese culture, reposition the design crowd and design needs, and give it more spiritual and cultural connotation, so as to improve the overall quality of tea packaging and thus attract the younger generation of consumers.