中国传统元素在视觉传达设计中的应用及价值

作为视觉传达设计作品内容组件之一，视觉传达设计元素起到了传递文化、引人注意的重要作用。在视觉传达设计领域发展过程中，设计师结合我国文化瑰宝—中国传统元素进行视觉传达设计。二者相辅相成，在设计内涵的同时，起到了传播中国传统文化的作用。为了进一步了解当前我国传统文化元素在该领域的运用程度，文章讨论了中国传统元素与视觉传达设计相结合下的应用及价值，讨论其结合意义并提出存在问题和展望。

As one of the content components of visual communication design works, visual communication design elements play an important role in conveying culture and attracting attention. In the development of the field of visual communication design, designers combine Chinese traditional elements, which are the treasures of Chinese culture, in visual communication design. The two complement each other, and play a role in spreading traditional Chinese culture while designing connotations. In order to further understand the current extent of the use of Chinese traditional cultural elements in this field, the article discusses the application and value of Chinese traditional elements in combination with visual communication design, discusses the significance of their combination and presents the problems and outlook.