插画艺术在平面设计中的应用分析

插画的主要作用是使得受众在阅读和了解信息的过程中可以更加明了、简洁，从而推动其进一步了解相应的产品，生成行动欲望。将插画艺术应用到平面设计中可以产生较为良好的作用，并且具备十分可观的应用前景。平面设计中的许多灵感均来源于插画艺术，这种艺术形式一方面能够促使平面设计的内容与形式更加多元化，另一方面还可以与现代社会人民群众的审美需求相匹配，实现平面设计艺术魅力的提升。本文主要对插画艺术在平面设计中的应用进行了简单的探讨，以供相关人员参考。

The main function of illustration is to make the audience read and understand the information more clearly and concisely, so as to promote their further understanding of the corresponding products and generate the desire to act. The application of illustration art to graphic design can have a relatively good effect and has a very promising application. Many inspirations in graphic design are derived from illustration art, which on the one hand can promote the content and form of graphic design to be more diversified, and on the other hand can match the aesthetic needs of people in modern society and realize the enhancement of the artistic charm of graphic design. In this paper, the application of illustration art in graphic design is briefly discussed for the reference of relevant people.