基于体验的多媒体设计在博物馆展览中的应用——以“中国古代服饰文化展”为例

博物馆是“文化记忆”中一种面向社会、面向大众的多元化公共组织，它在文化传承、文化创新、文化多样性的保护中起着举足轻重的作用。时至今日，精彩纷呈的多媒体数字技术快速发展，人们对精神文化的需求不断提高，因此观众对博物馆展览体验的需求日益增长，对展品展示形式也提出了更高更新的要求。沉浸式多感官的多媒体互动体验，不但能增加观众的身临其境，激发人们的探究欲望，同时也为当代博物馆展览设计的发展带来新的活力。本文旨在探讨以多媒体为介质的博物馆展览交互体验设计方式，以互动体验为视角，以观众体验为核心，结合笔者在中国古代服饰文化展中的具体实践，对博物馆数字化展览的研究提供新的思路和方法。

The museum is one kind of“Cultural memory”faces the society, faces the populace the multiplex public organization, it plays an important role in the protection of cultural heritage, cultural innovation and cultural diversity. Today, with the rapid development of multimedia and digital technology, People’s need for spiritual culture is constantly increasing, so the audience’s demand for museum exhibition experience is increasing day by day, the exhibition of the form also put forward higher updated requirements. Immersive multi-sensory multi-media interactive experience can not only increase the audience’s immersive experience, stimulate people’s desire to explore, but also bring new vitality for the development of contemporary museum exhibition design. This paper aims to explore the interactive experience design of museum exhibitions in the multimedia medium, taking the interactive experience as the visual angle, taking the audience experience as the core, and combining the author’s concrete practice in the exhibition of Chinese ancient costume culture, it provides new ideas and methods for the research of museum digital exhibition.