在展示空间设计中视觉传达语言的应用分析

在展示空间设计中，展示设计师们善于抓住大众关注焦点，以展示空间形式、空间规划等方式对受众进行宣传、引导，以有效传达展示信息。设计者应了解不同技术手段所产生的展示效果的差异性，从而确立一个清晰的主题语言。通过技术手段与审美情趣的融合，体现出展示活动的重要意义。展示活动是一种人类社会特有的文化行为活动，几千年来一直延续着。在近现代社会，科技进步使展示活动形式、内容发生了巨大变化，而展示活动形式也随着人们思想变化而变化，随着社会发展而发展，使得表现形式层出不穷，成为社会生活的重要组成部分。中国在世界的地位日益提升，随着商贸市场与文化交流蓬勃发展，对民众需求日益增加，同时也使展示活动在我国地位日益提升。

In the design of display space, display designers are good at grasping the focus of public attention, promoting and guiding the audience with the form of display space and space planning, in order to effectively convey the display information. Designers should understand the differences of display effects produced by different technical means, so as to establish a clear theme language. Through the integration of technical means and aesthetic sentiment, the importance of display activities is reflected. Display activity is a cultural behavior activity unique to human society that has continued for thousands of years. In modern society, technological progress has led to great changes in the form and content of display activities, while the form of display activities has also changed with the change of people’s thoughts and developed with the development of society, making the expressions endless and becoming an important part of social life. China’s status in the world is increasing, and with the flourishing of trade market and cultural exchange, the demand for people is increasing, and at the same time, the status of display activities in China is increasing.