采用视觉传达作品构建高校德育生态多样化研究

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高校德育工作是一项具有高度理论自觉、文化自觉的以文育人的教育活动，以文化引领德育工作，探索德育发展途径。视觉传达作品是新时期引导舆论的重要方式，在新媒体背景下视觉传达作品是最可以体现精神、内涵的形式，利用视觉传达作品引导大学生对家国情怀的正确认识，了解国家发展、民族精神的璀璨、文化的精深，从而热爱祖国、奉献社会，达到良好的引导方向，这也是视觉传达在培养新一代学子的重任。本文通过论述高校德育教育、视觉传达设计，提出使用优秀的爱国主义题材的视觉传达作品能够极大激发观者的爱国主义热情及文化自信；对采用视觉传达作品构建高校德育生态多样化建设提出建议。

Moral education in colleges and universities is an educational activity with a high degree of theoretical and cultural awareness, which educates people with culture, guides moral education with culture, and explores the way of moral education development. Visual communication works are an important way to guide public opinion in the new era. Under the background of new media, visual communication works are the form that can best reflect the spirit and connotation. Use visual communication works to guide college students to have a correct understanding of family and country feelings, understand the development of the country, the brilliance of national spirit, and the depth of culture, so as to love the motherland, contribute to society, and achieve a good guidance direction, This is also the important task of visual communication in training a new generation of students. This paper discusses the moral education and visual communication design in colleges and universities, and points out that the use of excellent patriotic visual communication works can greatly stimulate the patriotic enthusiasm and cultural self-confidence of the audience; It also puts forward suggestions on the construction of diversified moral education ecology in colleges and universities by using visual communication works.